During a meeting with a longtime client who recently decided to revamp his website, he said something that struck me. He said: “I figured you were the best person to redesign my website as you’ve done it for yourself multiple times!”
And there you have it – the reason why doing as you say in your business is everything.
I’ve said this before and it comes to mind here again: I can never understand how some web designers (and trust me – they’re out there) claim to make wonderful websites for their clients while their own website is 10+ years old, gathering dust like a family heirloom in the back of an antique shop.
Whatever business you’re in, never forget that your audience is paying attention to not just what you say but what you do. They don’t want to be inspired by your words – they want to be inspired by your actions.
It’s this simple golden rule that will separate you from so many of the rest.
